In an already crowded market, mind Hanesbrand today introduced a new line of high performance clothing for climbers. It will be showcased on Everest next spring by Canadian climber, sick Jamie Clarke.
Everest seems to have become a PR tool for so any causes. I am part of this in my Memories are Everything: The 7 Summits for Alzheimer’s effort. Eddie Bauer used the 2009 Everest season to showcase their First Ascent line and now Hanesbrand.
The new clothing line is not yet and the announcement is more targeted to showcase their R&D but I expect the line to be available soon. You can read more at my Gear Review.
